Metrika: global real estate marketplace
Investments, purchase and sale — without borders
Project concept
What remains to be implemented
The essence of the project
- Improve the website and application;
- Launch a beta version of the marketplace for a limited audience;
- File applications for patents and trademarks;
- Attract developers, agencies and other partners;
- Conduct gradual international expansion, including entering new markets in Europe, America and Southeast Asia.
10.8 mln $
Directions: development of IT infrastructure and product, marketing and customer acquisition, opening an office and expanding the team.
Directions: development of IT infrastructure and product, marketing and customer acquisition, opening an office and expanding the team.
Exit model: 110% annual
82.5 mln $ — net present value of the project (NPV).
133% — project internal rate of return (IRR).
3 years — simple payback period from the start of sales.
133% — project internal rate of return (IRR).
3 years — simple payback period from the start of sales.
Offer to the investor
Project performance indicators
Project status
Investment volume
- A study has been conducted market;
- A prototype of the platform has been created;
- The technical specifications have been drawn up for development;
- Marketing and branding strategy developed;
- Communication channels have been selected.
Development of a global real estate marketplace with AI search, transaction automation and personalized recommendations based on a successful project metrika.com
Metrika is global digital marketplace, which is transforming the real estate market with the help of artificial intelligence.
The AI-powered search engine works like Google for Real estate, selecting the best deals based on user preferences.
Transactions are automated, simplifying the process of buying and selling without intermediaries.
Metrika is global digital marketplace, which is transforming the real estate market with the help of artificial intelligence.
The AI-powered search engine works like Google for Real estate, selecting the best deals based on user preferences.
Transactions are automated, simplifying the process of buying and selling without intermediaries.
History and development of the Metrika project
We have more than 10 years of experience in the real estate industry and for the last 3 years we have been actively operating in the Dubai market, gaining significant expertise. Our operations in the UAE have given us first-hand insight into the key challenges faced by buyers, investors, and real estate agencies in the global property market.
This experience laid the foundation for launching a new and independent project. Metrika is a standalone product aimed at building a global real estate marketplace. The launch will begin in the UAE and scale further into international markets.
While rooted in our real estate expertise, Metrika is a new chapter, designed to bring innovation, transparency, and AI-driven solutions to the global property industry.
While rooted in our real estate expertise, Metrika is a new chapter, designed to bring innovation, transparency, and AI-driven solutions to the global property industry.
3
10
YEARS actively operating in dubai
DIGITAL ECOSYSTEM
YEARS OF EXPERIENCE
The Metrika project is not just a marketplace, but a digital ecosystem, which unites all participants in the real estate market. We create convenient solutions for buyers, investors, developers and agencies, making the purchase and sale of real estate easier, faster and safer.
Global real estate market:
* https://www.precedenceresearch.com
The sales segment is expected to grow at the fastest rate between 2024 and 2034 — 6.20% per annum.
Global real estate market size, trln $
In 2023, the global real estate market was valued at 3.9 trln $, in 2024 – at 4.12 trln $, and by 2034 is expected to reach approximately 7.03 trln $, increasing on average by 5.5% from 2024 to 2034.*
3
10
YEARS actively operating in dubai
One of the most stable and developing sectors of the economy
YEARS OF EXPERIENCE
The commercial real estate segment will grow on average by 5.37% per year from 2024 to 2034.
According to the agency Property, the residential segment dominated the market in 2023 with the largest share of 37%.
7.03
4.12
The modern real estate market
Problem
Target audience
3
10
YEARS actively operating in dubai
- Real estate market volatility and lack of analytical data create financial risks;
- Lack of transparent information on the liquidity and profitability of objects;
- Access to international facilities is limited by legal barriers.
Investors
Relocants
- The problem of choosing a country to move to due to legal, economic and cultural aspects that require analysis;
- Limited access to up-to-date information about the real estate market in the new location;
- Legal aspects: legal norms and laws vary from country to country, which causes legal difficulties when making transactions;
- Language barriers and lack of a single platform for comparing offers in different countries.
Target audience
Problem
Problem
Target audience
- Lack of transparency: scattered offers, duplicate and outdated ads make it difficult to find;
- Risk of fraud when dealing with unknown sellers;
- Security of financial transactions;
- Complex transaction process: high bureaucracy, legal risks, lack of automated document verification.
Other categories of property buyers
Developers, agencies and other categories of sellers
- High costs of promotion and customer acquisition due to inefficient advertising channels;
- Lack of convenient analytical tools for assessing marketing effectiveness;
- Disjointed communication with clients leading to lost deals;
- Language, cultural and legal barriers require additional costs to adapt marketing campaigns and strategies.
Target audience
Problem
faces a number of problems that make it difficult for buyers, developers, agencies and investors to interact
YEARS OF EXPERIENCE
Metrika— a comprehensive solution
Solution
Target audience
3
10
YEARS actively operating in dubai
- Universal access to international real estate – expanded investment opportunities outside your country of residence;
- Up-to-date analytics and AI-assessment of properties – information on ROI, liquidity, real estate characteristics and price dynamics.
The platform makes it easy search, selection and purchase of real estate thanks to intelligent recommendations, transaction automation and convenient analytics tools.
Our marketplace combines the best aspects of existing solutions, offering transparent, convenient and technological ecosystem (website, application, personal account, CRM) for all participants in the real estate market.
Our marketplace combines the best aspects of existing solutions, offering transparent, convenient and technological ecosystem (website, application, personal account, CRM) for all participants in the real estate market.
Investors
Relocants
- Personalized country and property selection – AI survey to determine the best locations based on budget, visa requirements and preferences;
- Legal support and verified properties – reducing risks when purchasing real estate abroad.
Target audience
Solution
Solution
Target audience
- Transparency of the transaction and verified objects – access to the history of the property, documents and legal verification;
- Automation of transactions – online booking, integration with banks, legal services.
Other categories of property buyers
Developers, agencies and other categories of sellers
- Entering international markets without additional marketing costs – promoting properties outside the local market;
- Analytics and CRM tools – simplifying customer and transaction management.
Target audience
Solution
that takes into account the needs of all participants in the real estate market
Transparency and security
Only verified properties, partner ratings and legal support at every stage of the transaction;
Personalized recommendations based on user preferences and behavior, allowing you to quickly find suitable places;
AI and Big Data Technologies
Unified digital ecosystem
Website, mobile application, CRM for developers and agencies, market analytics, virtual tours and online showings;
Access to real estate markets around the world with localized offerings and support for international buyers.
Global reach
YEARS OF EXPERIENCE
Own CRM: full control of sales and transactions
Solution
Target audience
3
10
YEARS actively operating in dubai
- Universal access to international real estate – expanded investment opportunities outside your country of residence;
- Up-to-date analytics and AI-assessment of properties – information on ROI, liquidity, real estate characteristics and price dynamics.
Investors
Relocants
- Personalized country and property selection – AI survey to determine the best locations based on budget, visa requirements and preferences;
- Legal support and verified properties – reducing risks when purchasing real estate abroad.
Target audience
Solution
Solution
Target audience
- Transparency of the transaction and verified objects – access to the history of the property, documents and legal verification;
- Automation of transactions – online booking, integration with banks, legal services.
Other categories of property buyers
Developers, agencies and other categories of sellers
- Entering international markets without additional marketing costs – promoting properties outside the local market;
- Analytics and CRM tools – simplifying customer and transaction management.
Target audience
Solution
Transparency and security
Only verified properties, partner ratings and legal support at every stage of the transaction;
This is not just a system for accounting clients, but a flexible technological platform that automates the interaction of all participants in the real estate market.
The marketplace ecosystem is based on universal CRM developed by the Metrika team.
Personalized recommendations based on user preferences and behavior, allowing you to quickly find suitable places;
AI and Big Data Technologies
Unified digital ecosystem
Website, mobile application, CRM for developers and agencies, market analytics, virtual tours and online showings;
Access to real estate markets around the world with localized offerings and support for international buyers.
Global reach
YEARS OF EXPERIENCE
The marketplace ecosystem is based on universal CRM developed by the Metrika team. This is not just a system for accounting clients, but a flexible technological platform that automates the interaction of all participants in the real estate market.
CRM integrates with the marketplace, providing analytics, deal management and marketing tools in one window.
+
Analytics and forecasting based on Big Data;
A rating and feedback system to increase customer trust;
Transparent transaction accounting system with integration of payment services;
Flexible sales funnel setup;
Localized for international markets
Integration with the marketplace
Developed
in-house
in-house
Automatic data exchange;
AI algorithms for selecting objects for user requests.
Technological advantages of Metrika: AI, Big Data and automation
3
10
YEARS actively operating in dubai
YEARS OF EXPERIENCE
Real Estate Scout24
Redfin
Realtor.com
Zillow
Metrika
immobilienscout24.de
redfin.com
realtor.com
zillow.com
Germany
USA
USA
USA
Advertising,
subscriptions
subscriptions
Agency percentage
Advertising, affiliate
programs
programs
Advertising,
commissions
commissions
Commission for transactions,
subscription, paid services,
advertising, consultations and legal support, mortgage brokerage, property insurance, assistance in obtaining a residence permit
subscription, paid services,
advertising, consultations and legal support, mortgage brokerage, property insurance, assistance in obtaining a residence permit
Complete, AI and Big Data
Global Market
metrika.com
Automation of
transactions
transactions
Monetization model
Geography
Company website
Parameter
Real Estate Portfolio
Management Tools
Management Tools
Investor support
Digital transactions
Full transaction support online
Yes, forecasting prices and
investment returns
investment returns
AI price analytics
Affiliate network
Multilingualism
Agencies
Agencies
Agencies, mortgage
and insurance
companies
and insurance
companies
Agencies
German
English
English
English
The functionality is not implemented
Limited functionality
The functionality is fully implemented
more than 10 languages
Agencies, mortgage and insurance companies, banks, developers
by 2029
The global real estate market size in 2024 is 3.9 trln $, CAGR– 5.5%.
5.38 trln $
TAM
SAM
3.5 trln $
87% of buyers use online resources when searching for housing, and 75% choose a real estate agent or broker for cooperation. 5.38 trln $ * 0.87 * 0.75 = 3.5 trln $.
by 2029
By 2029 we plan to occupy 0.01% of the market SAM: 216.5 mln $.
216.5 mln $
SOM
Target market share
Total target market in 2029 will make up 5.38 trln $,
while the achievable market size is 216.5 mln $.
while the achievable market size is 216.5 mln $.
3
10
YEARS actively operating in dubai
YEARS OF EXPERIENCE
Calculation
Market size
Market
Business model
3
10
YEARS actively operating in dubai
YEARS OF EXPERIENCE
Buyers (investors, relaxers, etc.) and sellers of real estate (developers, real estate agencies, etc.).
Target audience (B2C and B2B)
- High technology costs – developing a scalable platform with AI and complex infrastructure requires significant investment;
- Need for data – effective recommendations require large amounts of user data, which is difficult for new players;
- Lack of trust – it is difficult for partners and clients to trust new platforms without a reputation;
- Legal barriers – international markets are regulated by different laws and licenses, making it difficult to enter them;
- The complexity of partnership – major players already have established connections with developers and agencies.
Online platform (website and mobile application).
Distribution channels
Entry restrictions
to the market for other players
to the market for other players
Important clients
at the negotiation stage
at the negotiation stage
Banks:
Real estate agencies:
Developers – current clients of
the Dubai office:
- JPMorgan Chase & Co. (USA)
- HSBC (UK)
- Goldman Sachs (USA)
- Citigroup (USA)
- Deutsche Bank (Germany).
Real estate agencies:
- RE/MAX (USA)
- Keller Williams (USA)
- Coldwell Banker (USA).
Developers – current clients of
the Dubai office:
- Emaar Properties (UAE)
- DAMAC Properties (UAE)
- Aldar Properties (UAE)
- Nakheel (UAE)
- Meraas (UAE)
- Brookfield Properties (USA/Canada)
- Cemex (Mexico/global)
- Lendlease (Australia)
- Tishman Construction (USA)
- China State Construction Engineering Corporation (China)
- Digital Advertising contextual advertising (GoogleAds, Yandex.Direct), targeting in social networks (Facebook, Instagram, LinkedIn), advertising on partner sites;
- SEO and Content Marketing SEO strategy and creation of useful content (blogs, articles, videos);
- Influencer-marketing cooperation with bloggers and opinion leaders in the field of real estate and travel;
- Affiliate programs and referrals favorable conditions for realtors and partners to attract new clients;
- Direct advertising banners, videos and targeting on specialized portals and in the media;
- Reviews and social proof encouraging recommendations and positive feedback.
Marketing strategy
Road map
Our goal is to occupy 0.01% shares world market in the coming 5 years
3
10
YEARS actively operating in dubai
Scaling
Sales growth
Preparation
2027 - 2029
2026
2025
2024
fact
YEARS OF EXPERIENCE
- Launch of the marketplace;
- Gradual international expansion, including entry into new markets in Europe, America and Southeast Asia, with the aim of expanding the platform’s presence and increasing its share of the global real estate market;
- Number of completed transactions > 1 100 units;
- Revenue > 14 mln $.
- Development of a marketplace based on an existing website;
- Continuous testing and adjustments;
- Launch of the beta version of the marketplace for a limited audience;
- Collecting and analyzing feedback to improve the product;
- Filing applications for patents and trademarks;
- Attracting developers, agencies and other partners.
- A study has been conducted market;
- Created platform prototype;
- The technical specifications have been drawn up for development;
- Marketing and branding strategy developed;
- Communication channels have been selected.
- Expanding the functionality of the marketplace, including improving quiz algorithms;
- Increasing the real estate database;
- Optimizing performance and scalability;
- Launching advertising campaigns for the purpose of lead generation and brand PR;
- Number of completed transactions in 2029 > 9 900 units;
- Revenue for 2029 > 216 mln $;
- Net profit for 2029 > 104 mln $.
team
3
10
YEARS actively operating in dubai
YEARS OF EXPERIENCE
Online platform (website and mobile application).
Distribution channels
Sergey Bukanov
CEO
CEO
TLI MIA RF
Specialty "Jurisprudence".
For 10 years, he has been managing his own company, Metrika Real Estate, which is among the top 30 real estate agencies in Russia according to Sberbank.
In 2022, he opened a real estate agency in London and Dubai.
Specialty "Jurisprudence".
For 10 years, he has been managing his own company, Metrika Real Estate, which is among the top 30 real estate agencies in Russia according to Sberbank.
In 2022, he opened a real estate agency in London and Dubai.
SergeyArchakov
Tech Lead
Tech Lead
TGNU
Speciality "Automated information processing and control systems".
15 years of work in IT: Fullstack Developer (PHP, Java, JavaScript, TypeScript, Vue, Erlang, PostgreSQL).
Developed an automated system for management companies "Housing Standard", which received grant support from Skolkovo.
Speciality "Automated information processing and control systems".
15 years of work in IT: Fullstack Developer (PHP, Java, JavaScript, TypeScript, Vue, Erlang, PostgreSQL).
Developed an automated system for management companies "Housing Standard", which received grant support from Skolkovo.
Tatyana Semina
Project Manager
Project Manager
Surgut State University
Speciality "Automated information processing and control systems".
10 years of experience in the real estate industry, successfully implemented more than 30 projects in this area.
Successful cases:
A system for monitoring the effectiveness of advertising facilities and identifying growth points has been developed;
An intelligent recommendation system has been implemented;
Automated business processes for accounting support of transactions in a real estate agency;
An integration system for interaction with developers has been
implemented;
The personnel accounting system has been launched.
Speciality "Automated information processing and control systems".
10 years of experience in the real estate industry, successfully implemented more than 30 projects in this area.
Successful cases:
A system for monitoring the effectiveness of advertising facilities and identifying growth points has been developed;
An intelligent recommendation system has been implemented;
Automated business processes for accounting support of transactions in a real estate agency;
An integration system for interaction with developers has been
implemented;
The personnel accounting system has been launched.
Mikhail Sosnin
SEO Specialist
SEO Specialist
KSU
Speciality "Automation of technological processes and production".
SEO specialist with over 8 years of experience, successfully managing projects and possessing knowledge in programming.
Successful cases:
Redesign of the company website;
Development from scratch and support of the second template of the company's website;
Development and implementation of SEO module - creation of own CMS for the company.
Speciality "Automation of technological processes and production".
SEO specialist with over 8 years of experience, successfully managing projects and possessing knowledge in programming.
Successful cases:
Redesign of the company website;
Development from scratch and support of the second template of the company's website;
Development and implementation of SEO module - creation of own CMS for the company.
Finance
3
10
YEARS actively operating in dubai
YEARS OF EXPERIENCE
Online platform (website and mobile application).
Distribution channels
In 2025, the first revenue of $2.9 mln will be generated, and by 2029 it will reach $216.5 mln. The project will achieve payback with 3.9 tsd transactions on the platform by 2027 The net margin of the project will reach 48% by 2029.
Offer to the investor
3
10
YEARS actively operating in dubai
Investment attraction schedule, mln $
Need for investment
Exit model
Investor's earnings model
Directions: development of IT infrastructure and product, marketing and customer acquisition, opening an office and expanding the team.
Exit date
01.12.2029
YEARS OF EXPERIENCE
12%
Investor's share
Investor's IRR
110%
mln $
82.5 mln $
NPV of the project
IRR of the project
133%
from 3 years
Payback period of investment
10.8
Conditions for attracting investments
0.8
3.7
6.3
