PRIVACY POLICY

Effective date: 04.08.2022
1 . Who we are
METRIKA REAL ESTATE BROKERAGE L.L.C. (“Metrika”, “we”, “us”, “our”) is a real-estate brokerage registered in Dubai, UAE.
Registered office: The Onyx Tower 2, Office 1004, Dubai, United Arab Emirates.
Contact for privacy matters: privacy@metrika.ae
2 . Personal data we collect
  • Identification data — name, phone number, e-mail
  • Source: web forms, messengers
  • Technical data — IP-address, browser/OS, referrer
  • Source: cookies, Google Analytics
  • Usage data — pages visited, actions on site
  • Source: GA / GTM scripts
  • CRM records — lead status, notes, deal stage
  • Source: generated in our cloud CRM system


We do not intentionally collect special-category data (health, biometrics etc.) or data of children under 18.
3 . Why we process your data
  • Respond to enquiries and provide property advice
  • Arrange viewings and further communication
  • Improve website performance and marketing
  • Comply with legal obligations (e.g., anti-money-laundering checks)
  • Legal bases (Art. 6 GDPR / UAE PDPL): your consent (web-form submission), our legitimate interest (business analytics, site security), and legal obligation where applicable.
4 . Cookies & similar technologies
We use Google Analytics 4 and Google Tag Manager to collect aggregated statistics; cookies are set only after you give consent via our cookie banner. Details are provided in our Cookie Policy. Essential cookies (e.g., language preference) load automatically.
5 . Sharing your data
We never sell personal data. We share it only with:
  • Google LLC (analytics; data stored in EU/US)
  • CRM provider (cloud-based SaaS). Data may be processed on the provider’s global infrastructure, which can include servers outside your country of residence.
  • Licensed real-estate developers or partners only when you ask us to arrange a viewing or issue a reservation
  • All processors are bound by contracts ensuring GDPR-/PDPL-level safeguards.
6 . Storage & retention
Data in CRM is kept no longer than 5 years after last interaction, unless you request earlier deletion or law requires longer retention (e.g., AML files – 10 years). Analytics data is retained 26 months in GA 4.
7 . International transfers
Your data may be transferred outside your country (e.g., from EU to UAE/US). We rely on standard contractual clauses or equivalent safeguards to protect such transfers (Art. 46 GDPR).
8 . Your rights
Where applicable you may:
  • Access, correct or erase your data
  • Restrict or object to processing
  • Withdraw consent at any time
  • Receive a copy (portability)
  • Lodge a complaint with a supervisory authority (e.g., EU DPA, UAE Data Office)
Send requests to privacy@metrika.ae. We respond within 30 days.
9 . Security
Site traffic is protected by TLS/SSL encryption. Access to personal data inside AmoCRM is role-based and logged. Firewalls, malware scanning and regular audits are in place.
10 . Changes
Any changes will be posted here and, if significant, notified via a banner or email. Please review this page regularly.